Your revenue shouldn't live or die on one person.
We build sales organizations that run without you — so you can grow it, step back, or sell it on your terms.
Let's talk through it and see if there's a way I can bring value.
The Problem
Most companies hit the same wall.
Sales works — but it works because of you, or one person you can't afford to lose.
Every deal runs through the founder. The pipeline lives in someone's head. Growth stalls, or what used to work just stops working, and no one's quite sure why.
And it wears on you. You're doing too many things and none of them as well as you'd like. You're buried in the day-to-day — pulled into every decision — instead of working on the business the way you know you should be. The control you want over where this is all going just isn't there.
It's rarely a people problem. It's a structure problem.
Most companies never built the system underneath their sales — so the whole thing depends on luck and effort instead of a real process.
And once the structure is in place, the people question gets clearer too. Most companies don't actually know how to hire the right salesperson — so they keep hiring the wrong one, or blaming a good one for a problem the system created. The right structure tells you who you need, what good looks like, and how to lead them once they're in the seat.
That's the part we fix.
How I See It
Most people think sales is easy. That's the whole problem.
Sales gets brushed off as something anyone can do — just be likeable, work hard, and the numbers come. I've watched that belief quietly cost companies for thirty years, in corporate and in small business alike.
Here's the truth: sales is one of the hardest things a business does, because it's far more nuanced than it looks. And most people miss the real reason it's hard — sales is a process, not a personality. It can be built, measured, and repeated, the same as any other system in your company.
I see it that way partly because of how I'm wired. My background is in science and engineering — I studied biochemistry and molecular biology, with engineering on top of it — so my brain runs on process and structure. I also happen to have a natural gift for building trust, which is what made me good at selling and leading in the first place. The combination is the whole point: the discipline to build the system, and the human side to make it work.
That's what I bring. I make sales make sense — and then I make it repeatable.
What We Do
Four ways we help — start where you are.
We roadmap it.
Sometimes you don't need a full build — you need clarity and a plan. We assess where your sales stands, what's not working and why, and hand you a sharpened strategy and a clear path forward. For some companies that's the whole engagement. For others — including M&A and PE transitions — it's a focused 100-day action plan to move fast and protect value.
We develop you.
You want to build it, but you'd rather do it in-house — and that's smart. We coach and train you or your sales manager to build the system, and your reps to sell with real skill. You get the structure and the know-how without the full price tag. The capability stays in your house.
We build it.
You need the structure — and the structure is more than a playbook. We build the whole system: the process, the comp plans and job definitions, the forecasting model, the right tech stack, and the hire itself. Technology and AI matter here — but as tools inside a system built on judgment, not a shortcut around it. That's the part AI can't do for you alone.
We build it and lead it.
You need the system and someone to run it while it takes root. We build it, then lead alongside your team so the business eventually runs on the system — not on you, and not on me. The goal is simple: I hire my own replacement.
The Track Record
Thirty years of building sales organizations that last.
Before this was a practice, it was a career. I spent three decades leading commercial teams at the VP level — building and rebuilding sales organizations from the inside. Much of that was in medtech and healthtech, which is where I go deepest, but the work translates across any B2B company that sells something complex.
I've hired the reps, built the comp plans, fixed the forecasts, and led the teams — the same work I now do for companies like yours. I hold an MBA from Kellogg, and my practice is powered by Sales Xceleration — a proven framework and a national network of sales leaders doing this work the same way.
I'm not a consultant who studied this. I ran it.
The Bench
The "& Company" part is real.
People ask if it's just me. It's not — and it's not a big agency either.
I'm the person you work with directly. Behind me is a bench I've built over thirty years: my Kellogg network, trusted advisors I lean on, my partners at Sales Xceleration, and vetted specialists who handle the work outside my lane. A Kellogg MBA and three decades at the VP level open doors — the right buyer, the right banker, the right introduction — which matters most when you're thinking about growth capital, succession, or a sale. So you get a real person who knows your business, backed by deep relationships exactly when you need them, and none of the overhead when you don't.
One person accountable to you. A whole company behind her.
Insights
How I think about sales.
The Art of Scaling Sales
Simplify AI in Sales
Sales Gaps Exposed: Fix These 3 Gaps to Accelerate Growth — Close the Deal with Ewell Smith
The Power of Fractional Leadership — YorCMO Retreat, Ep. 85
AI for Sales Growth: the complete 3-part series
AI for Sales Growth — ACCE (coming)
Not ready to talk yet?
I publish a monthly newsletter on LinkedIn — sales that lasts, and using AI to do it well.
About Nicole
Why I do this.
I started thinking about building my own practice while I was at Kellogg. I caught the entrepreneurial bug there — but I knew I wasn't going to go buy a business. I wanted to build something on the thing I was actually good at: sales. A way to keep serving people in a way that mattered, support my family, and reach my own goals at the same time.
Kellogg did something else, too. It convinced me that small and mid-sized companies are the real engine — of their communities, and of the whole economy. The data backs it up. And I kept asking myself: why couldn't I be part of that? There are owners who need real sales expertise in their business — the depth, the judgment, the experience — but could never afford to bring someone like me on full-time. Fractional is how I close that gap. That's the sweet spot, and it's the work I love.
There was a more personal side to it. After thirty years, the corporate world had stopped valuing me — and I didn't love who I was becoming in it. The travel never stopped. The work was never not present. My family paid for it. I wanted more agency — over my time, my work, and the life I was building for my kids.
And I wanted to build it here. I was born and raised in the New Orleans area. I've left for school, left for work, more than once — and Louisiana keeps pulling me back. My heritage is here. I want to see this state thrive, and I want to be part of why it does.
The thing you're trying to build — a business that runs on its own and gives you your life back — is the same thing I built for myself.
Let's talk.
If any of this sounds like your business — the sales that depends on one person, the growth that's stalled, the team you're not sure how to build — let's have a conversation.
No commitment, no hard sell. We'll talk through where you are, and figure out together whether there's a way I can bring value. If there is, we'll talk about what that looks like. If there isn't, you'll still walk away with a clearer picture of your sales than you came in with.
That's a fair trade for thirty minutes.
Let's talk through it and see if there's a way I can bring value.